Meet The Founder

Hi, I’m Juniper, founder of Rune House.

My background includes psychology, philosophy, and years in customer-facing roles long before I stepped into creative strategy. Those experiences shaped how I view the marketing world, seeing it as not just a numbers game, but as a reflection of energy, intention, and how a brand chooses to show up.

Over the past four years working in UGC and creative systems, I began noticing a pattern: brands were producing more content, but rarely building the structure behind it.

I believe marketing carries weight, especially in wellness. The way a brand communicates matters because it reflects values and integrity. Strategy and performance metrics are important, but they’re only one thread of the larger vision.

When creative lacks alignment or intention, audiences feel it.

When structure and authenticity coexist, growth becomes more sustainable and grounded.

I focus on building creative infrastructure that supports thoughtful messaging, clear testing, and intentional scale, not just more assets. I work with a limited number of brands at a time so partnerships feel collaborative and considered.

For me, this work is about helping brands grow in a way that still feels true to who they are.